Search Content


Featured Content


Content Categories



What’s a Design Strategy look like?

Designers often talk about the results of their work, and even about the design process, but what we don’t often talk about is the careful framing of a project that allowed us to do the great work in the first place. When working with organizations big or small, it pays to first reach clarity about WHAT to design before working on HOW to design it.

Last week I got the chance to talk through a solid example of design strategy work with Lulu Pachuau and Bob Medcalf of the New Zealand firm Provoke. In this podcast we talk about and show the tools and methods they used to help the research institute Industrial Research Limited create a cohesive web strategy for the future.

What’s got me especially excited about this work is that Lulu and Bob took several of the methods that we teach during the Design Strategy day at the UX Intensive workshop, and they adapted the methods to address the challenges they faced.

If you’re interested in building some skills to help you move upstream and frame great design work, check out Adaptive Path’s UX Intensive workshops coming to Copenhagen on October 13-16 and to Austin December 8-11.



Related Customer Relations Management Articles

How Do I Say that Word In Different Languages


Go to Google Suggest or Yahoo! Answers and you'll find tons of people asking queries like 'how to say [insert word here] in multiple languages.' People want to know how to say Sorry, Hello, Love, Grandma and even the color Green in different...

Read more about How Do I Say that Word In Different Languages...

The Best All-In-One Search Engines on the Web


All-In-One search engines help you easily harness the collective power of multiple search engines. They do so by fetching search results for your query from multiple places (like Google, Yahoo, Windows Live, etc.) and then aggregating the results...

Read more about The Best All-In-One Search Engines on the Web...