Search Content


Featured Content


Content Categories



Marketing Automation

Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.

Related Customer Relations Management Articles

Practical Limits for Configurability


The last few months, my team has been working on a sample SaaS application to demonstrate the multi-tenancy concepts I’ve been describing in my papers and blog. One of the areas we spent some cycles thinking about are the aspects of...

Read more about Practical Limits for Configurability...

Conventional wisdom on CRM requirements doesn't wo


The final major flaw with the functionality led approach to CRM requirements gathering is the Rumsfeldian notion of the unknown unknowns. Users, who invariably haven’t used CRM technology before, are expected to articulate a complete vision of what...

Read more about Conventional wisdom on CRM requirements doesn't work ...