Search Content


Featured Content


Content Categories



Google SocialGraph API

The Social Graph API makes information about the public connections between people on the Web easily available and useful for developers. Developers can query this public information to offer their users dramatically streamlined “add friends” functionality and other useful features.

Now here is what I understand of it -

We all know that Google crawls the web and figures out which pages link to each other. Google is also crawling the web to find out how sites are related to each other. This is done using -

a) “XFN”: You can change the links on your page (the <a href=”"> tags) to include a parameter called “rel”. “rel” basically indicates how is the linked site related to the current site - is it a friend’s site, or is it a colleague’s site, or is it another of my sites, etc.

b) “FOAF”: Include a series of tags at the top of your site page(s) to indicate who your friends are.

Google is basically going through the “rel” parameters and the FOAF xml tags and storing how one site is related to another. And they have now made this information available to everyone via their new API.

Take a look at the 3 minutes video here, particularly the scenario at the end.


Related Customer Relations Management Articles

Featured Ideas on CRMFYI


Since its introduction in 2006, the Salesforce IdeaExchange has been a powerful source of customer involvement in improving Salesforce.com. Part of the success of the IdeaExchange has been opening the mic and letting every person have their say. ...

Read more about Featured Ideas on CRMFYI...

Accessible View: An ARIA for web search


From time to time, our own T.V. Raman shares his tips on how to use Google from his perspective as a technologist who cannot see -- tips that sighted people, among others, may also find useful. In the spirit of a recent post discussing some of our...

Read more about Accessible View: An ARIA for web search...